In addition to generating more traffic and sales, social media marketing can help your business understand your audience. Knowing what your customers are saying about your products or services can help you craft better content and increase your conversion rates. This way, you can fine-tune your product or service strategy. You’ll also be able to measure what your competitors are doing and see how it compares to your own. So, why is social media marketing important for your business?
First, social media gives you an opportunity to target your audience. It allows you to post organic content and promote other content. This can get your content in front of as many people as possible. It’s estimated that there are now over 9.7 billion tweets sent every second, and that 5.6 billion searches on Google are made each day. Moreover, social media allows you to target specific groups or interests, which can help you target your audience more effectively.
Social media is increasingly becoming the way people discover and purchase products and services. Millennials and Gen Z are particularly likely to use social to do their brand discovery. Research shows that by 2025, there will be 243 million social network users in the US alone. If your brand doesn’t embrace social media and create an account on these networks, you’ll likely be left behind. Social media has also made traditional marketing a two-way process. While traditional marketing involves one-way communication, social media empowers two-way dialogue and provides unique opportunities for consumer engagement.