The first step in analyzing a website is to identify its competitors. Identify their website structure, usability, navigation, and content. Note their flaws. Analyse their feedback and make notes to inform your design and layout changes. Once you’ve identified the competitors, you can choose the best one. The following steps will help you create the perfect competitive website. These steps should be documented in a folder with a descriptive name and a description.
First, define the purpose of your analysis. Why are you making this decision? You must know your site’s goal and audience. Do you want to increase traffic to your site? How will you do that? There are many ways to do this. You can use heatmaps, session recordings, and Google Analytics to analyze your site. A full website audit will include search engine optimization, website speed, competitive analysis, and user experience.
Next, identify the categories and purposes of the website. How does the website interact with the audience? Is it easy to navigate? How do visitors behave? How do you make their experience better? Try analyzing the pages with your eyes! Then, make changes accordingly. Once you have made these changes, monitor the results to see if you’ve achieved your objectives. Also, check the page’s load speed. By monitoring these factors, you can identify whether improvements are being made and whether it’s still a good site.
Test it for readability. Background images make it difficult to read the text. Try the layout in different browsers. If the user finds it hard to read, they might not be the target audience. In addition, you can also test the website’s usability. The TETO-principle is an important part of web design analysis. A proper web analysis will identify problems before they become major.